“Industry category: Product design
Organization size: Small — revenue less than $50 million
Eureka! idea: A prosthetic and orthotic company focused on artistry and innovation
What the judges said:“It is doing customization in an area that needs it; an artistry and health care merger.”
In much of the prosthetics industry, practitioners sit down with patients and present them with a plan. At Limb Lab in Rochester, practitioners take a more free-form approach.
“We sit down with a blank sheet of paper and we say, ‘This is our plan,’ which is absolutely nothing,” said CEO Marty Frana, adding that Limb Lab fills the paper only after speaking with the patient about the most important things they want to have in their new prosthesis or orthotics.”